01
Predictable revenue, explained simply.
Complex pipeline data turned into one forecast the leadership team can trust and act on.
Fractional CRO · Sales leadership · Performance coaching
I grow revenue by growing the people who sell.
For B2B companies too small to hire a VP of Sales and a performance coach separately, The Trusted Growth Co. brings both disciplines into one practical, trusted partner.
Built by Simon Clark — Marshall Goldsmith accredited coach, 14 years in enterprise B2B sales at LinkedIn, 12+ years leading sales leaders and reps across Australia, Asia and the US.
Who it is for
For leaders who need the revenue number explained — and improved — without adding another full-time executive.
Business owners, founders, Heads of Sales, COOs and CFOs who need predictable revenue, stronger sales leadership and a team that can perform without drama.
Founders
Business owners
Heads of Sales
COO / CFO
The problem
When the number is under pressure, the real issue is rarely just the number.
Pipeline data, rep behaviour, leadership rhythm, confidence, hiring quality and cross-functional trust all compound into performance. The work is to find the specific constraint before prescribing the fix.
The forecast is not trusted.
Everyone has a different definition of commit, pipeline and best case — so planning becomes a gamble.
The team is working hard but not improving.
Coaching is too generic, skill gaps are not measured, and managers are pulled into admin instead of development.
Good people are close to leaving.
Underperformance is not addressed early or directly, so re-hiring and re-training becomes the hidden cost of growth.
Departments have stopped talking.
Sales, marketing, product and customer success are no longer operating from the same commercial truth.
What you get
One hire, two jobs done well.
The commercial discipline of a VP of Sales and the coaching skill of a dedicated performance coach — without paying for both separately.
02
Your best people, kept.
Reps and leaders coached back to performance with dignity — or a defensible route to manage out.
03
A practical sales operating system.
Weekly cadence, deal reviews, scoreboards and playbooks the team can own.
04
Clear diagnosis before action.
A structured view of what is stalling the team, not a lengthy audit that delays momentum.
Primary way we can work together
Understand. Coach. Embed.
The diagnostic stands on its own, or continues straight into the full Sales Performance Reset.
Step 1
Understand
The diagnostic — sold on its own.
A structured diagnosis of sales culture, competency and process, scored against your ideal state.
Result: a clear scorecard of exactly what gaps exist. Not a hunch.
Step 2 & 3 · Sales Performance Reset
Coach. Embed.
The full reset — continues on from Understand, covering the sales team and process end to end with a clear deliverable and end date.
02 · Coach
Coaching to the specific competency gaps that will move performance at the leader and rep level.
Result: a coaching framework and the same scorecard, re-scored. Proof of gaps closing over time.
03 · Embed
I teach your team to run the system themselves. The scorecard and playbook are theirs.
Result: your team owns and runs the scorecard, playbook & coaching methodology. Sustained performance.
The diagnostic
A practical instrument for finding the real constraint.
The first step is an evidence-based review of the sales organisation and the individuals inside it. We interview, verify against data, score honestly and convert the pattern into a coaching plan.
Talk about a diagnosticStrategic alignment
Talent & competency
Sales confidence & mindset
Process & methodology
Pipeline & forecasting
Performance & outputs
Communication & leadership
Systems & incentives
Other ways to work together
Support that fits the stage, urgency and size of the team.
Beyond the Sales Performance Reset above, four more ways to bring me in — from an embedded fractional hire to a single, specific problem solved.
One fractional hire, two jobs done well.
The commercial discipline of a VP of Sales and the coaching skill of a dedicated performance coach, without paying for both separately.
Fractional: embedded 1–3 days a week on your leadership team.
Your best reps and leaders, kept.
I coach underperforming leaders and reps back to performance with dignity — or help you find a defensible route to manage out when that's not the right path.
1:1 sales & deal coaching: ongoing coaching for individual reps or sales leaders.
A specific sales challenge, solved.
A defined-scope engagement that solves one specific problem in your sales team… in, fixed, and out. No ongoing retainer required.
Consulting: a defined-scope engagement solving one specific problem.
Post-engagement support.
Once the main engagement wraps, I can stay reachable as long as you need so the system keeps running.
On call: via Slack or agreed channel at an agreed cadence.
“Hire me or don’t — but you’ll know exactly what’s getting in the way, and exactly what it takes to fix it.”Simon Clark · The Trusted Growth Co.
Start with a conversation
Bring me the messy version of the problem.
You do not need to map out what is wrong before we talk. That is the work. If the number needs explaining honestly, the team needs coaching directly, or the system needs rebuilding, let’s start there.